Bernie Anderson is CEO of Customer Centric Consortium formerly known as Winston Weber & Associates (WWA). WWA was recognized as the firm who brought Category Management to the grocery industry in the 90s. Bernie is a leader and accomplished in the field of management consulting, renowned for his expertise in transforming businesses and driving organizational success. With a deep understanding of strategic planning, operational excellence, and business growth, Bernie has guided numerous companies to achieve sustainable competitive advantages and achieve their fullest potential.

With over 30 years of experience in the industry, Bernie has consistently demonstrated a passion for assisting organizations to thrive in a rapidly evolving business landscape. He has a relentless pursuit of excellence and unwavering commitment to delivering exceptional results that has earned him a stellar reputation among clients, peers, and industry leaders. Bernie sets the strategic direction for the firm, leading a team of highly skilled professionals to provide unparalleled advisory services.

Throughout his career, Bernie has successfully advised numerous retail and CPG supplier companies. He has spearheaded transformative initiatives such as Category Management implementations processes, mitigation of out-of-stocks, price optimization, demand forecasting, change management and organizational restructuring, driving tangible outcomes and sustainable growth for clients.

Bernie’s thought leadership extends beyond their consulting work. He has worked on coupon initiatives and led the team with P & G and Data Ventures in the largest out-of-stock study in the grocery industry. This initiative investigated the causes of out-of- stocks of the top 1,000 warehouse SKUs, across all departments over a six-month period of time. It culminated in giving the keynote address at the Logicon 2004 Retail Summit in the Netherlands.
He holds an MBA in Management and Human Resource Development and has gained extensive consultant experience with suppliers and retailers domestically and internationally from the Dominican Republic, Canada, Mexico, Australia, Israel, Germany, and the US. He has also attended executive courses at the University of Texas, Graduate School of Business, Northwestern, MIT, USC, and at St. Josephs.